Since 2010, the adobo Design Awards (ADA) has honored the brightest and best talents in contemporary creativity. For 2015, the ADA is set to surpass last year’s record-breaking edition to highlight the state-of-the-art in print, publishing and advertising.

This year American Institute of Graphic Arts Medal award-winner Lucille Tenazas will be serving as returning jury president, overseeing a panel of industry notables and luminaries in judging the entries across 14 categories.

With the overall theme of ‘Design for the Future’, ADA 2015 is inviting all enthusiasts, practitioners, freelancers and students of design and advertising to submit their entries showcasing their most creatively effective solutions for Philippine social issues.

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Professional Category


Design for released posters for brand advertising or event promotions - Anything that is flat.


Graphic design / typography or a combination of both which represents a company, brand, product or event’s trademark, with applications to different corporate collaterals.


The use of artistic elements in laying out or arranging typefaces to best achieve the desired visual effects to meaningfully convey a message.


A drawing, painting, photograph or other images created for the purpose of visualising a message.


Design for publication in any genre, whether sold commercially or released for free.


The complete form and structure of a product’s package.


Design rendered on any out-of-home medium.


Installations and interior design of a 3-dimentional space for the promotion of a brand or event.


The innovative design of a tangible material or 3-dimensional product that combines design and functionality.


An extension of Product Design, this calls for the innovative design of any product that may be worn such as clothing/apparel and fashion accessories.


The design for the overall look of a film set to illustrate the visual style of the story. Includes location choice, design of the sets, costumes and props.


Any real-life image captured or recorded by a camera.


Any output using moving visual images.


The Interactive interface, or motion designs used for digital platforms.

Cultural Nomad or Cultural Tourist?

Held on Thursday, March 26, the day-long course will begin with a lecture presentation focusing on projects exploring inventive approaches to dealing with new terrains, new environments and new audiences. Through representative projects, Tenazas will highlight her professional and pedagogical approach as a communications designer and educator.

Creative people are often called upon to look critically at an unfamiliar environment, first assessing the situation, and then orienting themselves within it as they develop a relationship and understanding of what was initially foreign territory. The mindset of a cultural nomad is important in creatively responding to design challenges.

Nomads synthesize what they pass through, are permeable to experience and are ultimately altered by it. By seeking not to adopt, but to adapt to their surroundings, nomads can absorb and incorporate certain aspects and not others. The cultural tourist, on the other hand, remains separate and fundamentally unaltered by the experience of passing through different terrain. If we imagine ourselves as cultural nomads, we set ourselves free to enter different territories. It is with this mindset that designers today are able to engender qualities of community, participation and empathy.

“Cultural Nomad vs. Cultural Tourist” will be held at AXON, The Green Sun, Makati from 9 a.m. to 4 p.m. Registration is at P15,000 plus 10 percent VAT, inclusive of food and drinks. For more details, call 845-0218.

adobo Masterclass presented by Lucille Tenazas is supported by Green Sun, Executive Decisions, Raffles Makati, and Fairmont Makati.

Registration Form

adobo Design Series

The second aDA Design Series is happening on March 24, 9:00am to 5:00pm at the Mind Museum Special Exhibition Hall at Bonifacio Global City, Taguig.

The exclusive workshops will be presented by some of the country's leading design professionals who are also serving as members of the jury for the adobo Design Awards.

Below is the full line up:

The Business of Design Rina Malonzo and Trina dela Rama PortofolioMNL

Surviving Freelance AJ Dimarucot Love & Madness Clothing Corp.

Design that Does not Give a F*** Robert Alejandro RAA Design

Born Identity: Designing for New Brands Dan Matutina Pus63 Design

Infographics: A Visual Language Nico Puertollano Flux Design Lab

The aDA Design Series 2015 is supported by Green Sun, MyPhone, Executive Decisions, The Mind Museum, Isla Lipana & Co., and Thirty Six-O.

Our official media partners: Business Mirror, Manila Bulletin, Click the City, and When in Manila.

Registration fee is PhP 2,500, inclusive of lunch and snacks.

For more information, call +63 2 886 5351 or e-mail us at

Design Series
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Reaching an estimated regular international audience of 80,000 across the marketing, advertising, art and business sectors, adobo magazine is the Philippines' premier advertising, marketing, and brand communications publication. Leveraging unparalleled access and professional reportage, adobo provides in-depth coverage and commentary on up-to-the- minute trade news and emerging trends or extensive, exclusive profiles, interviews and showcases.

Now in its ninth successful year, adobo, through its various award-winning platforms, remains fully dedicated to its mission of promoting meaningful innovation that inspires, informs, and educates the creative and communications communities.

This is the Word on Creativity

This is adobo.

For more information, visit our website.

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Unit 203, Bldg. 1, OPVI Center
2295 Pasong Tamo Extension,
Makati City 1231 Philippines
(+632) 845 0218

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