Press and Poster

Design for released posters brand advertising or event promotions — Anything that is flat.

Samples: print ads, posters, signs, flyers or leaflets.

Corporate or Brand Identity

Graphic design/typography or a combination of both which represents a company, brand, product or event's trademark, with applications to different corporate collaterals.

  1. Single Logo
  2. Applied Logo (must show at least 3 different applications)

Typography

The use of artistic elements in laying out or arranging typefaces to best achieve the desired visual effects to meaningfully convey a message

  1. Typography
  2. Applied Typography

Illustration

A drawing, painting or other images created for the purpose of visualizing a message

Books/Publishing

Design for publishing in any genre, whether sold commercially or release for free.

  1. Book Design
    1. Book Cover
    2. Whole Book
  2. Editorial Design
    1. Magazine or newspaper cover
    2. Whole magazine or newspaper
    3. Section of magazine or newspapewr;
      e.g feature article, special report or event coverage's, etc.
  3. Collaterals

Samples: catalogues, annual reports, calendars, planners, diaries, journals, media kits, etc.

Packaging

The complete form and structure of a product package.

Outdoor/Ambient

The complete form and structure of a product package.

Samples: billboard, street furniture, transit, digital OOH

Environmental/Spatial

Installations and interior design of a 3-Dimensional space for the promotion of a brand or event.

Samples: booth space, temporary store display, window display etc.

Product Design

The innovative design of a tangible material or 3-Dimensional product that combines design and functionality.

Samples: furniture, gadgets, tools, etc.

Wearable Design

An extension of Product Design, this calls for the innovative design of any product that may be worn such as clothing/apparel and fashion accessories.

Judging for this category will not only be based on its visual properties, but also its relevance as a wearable design.

Samples: T-shirt, shoes, bags, jewelry, watches, hats and other accessories

Production Design

The design is for the overall look of a film set to illustrate the visual style of the story.

Includes location choice, design of the sets, costumes, stage, exhibits and props.

Photography

Any real-life image captured or recorded by a camera.

  1. Commercial Photography
  2. Photography published for advertising and promotional purposes.

    Samples: photos used for print ads, brochures, catalogues, etc.

  3. Editorial Photography
  4. Photographs published in magazines or newspapers for editorial purposes.

  5. Digital Imaging
  6. The creative rendering of an image of photograph with the assistance of photo-editing software (such as Adobe ™ Photoshop)

Video

Any output using moving visual images

  1. Music Video or Audio Video
  2. Combining recorded images using recording equipment/film or video camera with audio (music or sound effects)

    Samples: TVCs, music video, station IDs, movie trailers, corporate or event AVPs, infomercials, documentaries, news featurettes, etc.

  3. Animated Video
  4. Video output using traditional animation, freehand or computer animation techniques.

    Sample: Same as 13.a but with the use of animated graphics/images rather than recorded.

    For 13.a and 13.b maximum length of a 2 minutes is imposed per entry

  5. Short Film
  6. Any original motion picture, documentary or feature film that is between 7 and 30 minutes (for purposes of this award show)

    Submission of this category is required one week before the deadline for entry submissions, to give time to view the entry at their own convenient time.

Digital/Interactive

Interactive interface, or motion designs used for digital problems.

  1. Website
  2. Games/Apps
  3. Web Banner Ads
  4. Augmented Reality
  5. 3D-Mapping

Andy Sandoz

President
D&AD


Andy is a Founder, Creative Partner and Innovation Director @ Work Club.

He's passionate about the Internet as a power source for business and social change.

Recent projects include The 'McLaren Pitwall' which mixes live data from an F1 car, pit lane chatter and Facebook creating up-to-the-micro-second status updates, A live animated Tattoo and the D&AD White Pencil.

A prominent member of institutions championing creativity such as the Creative Social and a mentor for The Marketing Academy, Andy is a regular speaker on advertising futures.

Andy is already embedded within D&AD helping guide digital vision, new blood, and recently as foreman for the Digital Design jury.

Previously he was CD @ Agency Republic, a TV channel brander, designer, game designer, 3D animator and originally an illustrator who got frustrated that his airbrush did not have 'cmd z'.

You can follow him on the streets of South London or @sandoz.

Jowee Alviar

Co-founder
Team Manila


TeamManila is a graphic design studio from the Philippines, the brainchild of Jowee Alviar and Raymund Punzalan. Founded in 2001, TM has expanded to a team of 50 that continuously builds an impressive portfolio of award-winning works in graphic design and branding. Driven to push the design envelope further, TM is always on the look-out for collaborations with various creative entities on diverse design projects. Aside from organizing the annual Manila Design Week and regular participation on design talks, TM's notable accomplishments range from the David Bowie International Outside Art competition in Paris to various publication features inside and outside the country. TeamManila aims to educate and cultivate public appreciation through its work while making a lasting mark on visual culture and reinforcing the current lifestyle of graphic design here and abroad.

Aj Dimarucot

Graphics Designer, Entrepreneur and Restaurateur

AJ Dimarucot is a graphic designer and entrepreneur. As a designer, he is known for his iconic work on t-shirts, having designed for the likes of Manny Pacquiao and Michael Jackson. He is known in the crowd-sourced t-shirt design circles for having his art printed several times over at Threadless.com and Designbyhumans.com--where he won the US$10,000 t-shirt design contest in 2008. His roster of clients include Nike, Jordan Brand, Adidas, and Uniqlo. From US to Japan to his hometown of Manila, his t-shirts are worn all over the world.

In his past life, AJ was an Art Director for Ogilvy & Mather, largely responsible for starting the digital department, which went on to win numerous awards even after he left. He has been a judge in the local design shows like The Philippine Web Awards, Philippine Graphic Design Awards, The Kidlat Awards, and the Adobo Design Awards. He has been invited to speak at the Graphika Manila in 2008 and 2015, and now regularly appears in colleges and universities to discuss his work.

AJ is also a design entrepreneur who owns the hip baby clothing line googoo&gaga, a brand he started with his wife. He has added 'frustrated chef' into his many titles and currently co-owns the hit Filipino-Mexican restaurant MADECA. Most of his time is spent at home with his wife Audrey and his three wonderful kids.

Dan Matutina

Designer & Illustrator
Plus 63 Design


Dan Matutina is a graphic designer and illustrator. He is a founding partner at Plus63 Design Co. In 2013, he received the Art Directors Club Young Guns Award in New York.

Dan is represented by illustration agencies Agent Pekka and YCN. His style is described as a combination of angular, graphic shapes layered with hand-painted textures. Dan's illustrations have appeared in print, digital and animation. He has worked on projects for brands such as Google, Pinterest, Airbnb, Samsung, WIRED Magazine, Fast Co., Wallpaper*, The Guardian, The Wall Street Journal, Coca-Cola, Havaianas, Heineken, Nike, Uniqlo to name a few.

Dan has also worked with studios and agencies such as Pentagram, Frog Design, CP+B, Wieden+Kennedy, Droga5, Leo Burnett NY, Ogilvy & Mather NY and Tool of NA.

At Plus63 Design Co., he develops graphic design identities and systems for brands. The studio experiments with new ideas, extending its scope to include prototyping furniture pieces or custom objects for memorable retail experiences, developing business strategies for brands, designing solutions for nonprofits, and taking on extensive projects such as rebranding a university's athletic program.

He has lectured at the University of the Philippines - College of Fine Arts.

Ric Gindap

Creative Director
Design For Tomorrow


Ric Gindap is the Creative+Design Director / Chief Strategist of Design for Tomorrow an independent st udio specializing in strategy, design, and editorial consultancy based in Manila. He has an extensive professional work experience in the areas of advertising, branding, corporate communication, marketing, design, publishing and cultural-related affiliations. His career highlights include having worked in museum/cultural research, multinational corporations, SMEs and established local companies.

Melvin Mangada

Managing Partner & Chief Creative Head
TBWA\Santiago MangadaPuno


Melvin Mangada is the Managing Partner & Chief Creative Officer of TBWA Santiago Mangada Puno. One of the most influential figures in Philippine advertising, Melvin was recruited by Ace Saatchi & Saatchi as the industry's first art director straight out of college. He eventually led the agency to win the most number of creative awards, prompting the 4A's Creative Guild of the Philippines to induct him as their first Hall of Fame member.

Melvin has brought home metals from Cannes, D&AD, AWARD, Clio, One Show, Media Spikes and Adfest. He was named the Philippines'Top Executive Creative Director in 2010 and 2011 by Adobo Magazine. In 2012, Melvin achieved another first by steering TBWA\SMP to win 4As'Agency of the Year Award for the fifth time.

He has served as a member of the jury at Cannes, The London International, AdFest, Spikes Asia and New York Festivals.

Melvin has taught advertising classes at the University of the Philippines College of Fine Arts, his alma mater, and the University of Asia and the Pacific. He is regularly invited to hold forums in advertising and marketing.

Melvin is also an art collector, painter and recently, movie producer. He produced Cannes Best Director Brillante Mendoza's Thy Womb, the most internationally awarded Filipino film of 2012.

Patrick Cabral

Art Director

Patrick Cabral is a freelance Art-director based in Manila, Philippines.

Patrick Cabral is a Manila-based designer whose passion includes web-design, motion-graphics, game design/development, illustration and typography. His hobbies are calligraphy and jewelry design.

Leigh Reyes

President and CCO
Lowe Philippines


Leigh is the President and Chief Creative Officer of Lowe Philippines, and entered the Creative Guild Hall of Fame in 2015. Winner of the country's first gold Clio, she has been awarded and recognized at Cannes, D&AD, One Show, Clio, Spikes, Adfest, LIA, NYF, Art Directors' Club, DMA, and others. She has served on the juries of Cannes Lions, LIA, Adfest and Spikes, and was Jury President of Kidlat 2015 and the Boomerangs, the Philippines' digital marketing and advertising awards.

Leigh is also a founding member of MobileMonday Manila, an open community platform that brings together mobile visionaries, developers and enthusiasts. She wants to make stuff, and help people make stuff. She is @leighpod on Twitter, Instagram, YouTube and Pinterest.

Arnold Arre

Comic Artist & Writer
Tala Comics Publishing


Arnold Arre is a Filipino fantasy artist, writer, and animator best known for his graphic novels "The Mythology Class" and "Trip to Tagaytay" which won National Book Awards in 2000 and 2001 respectively His latest work, "Halina Filipina", released in October 2015, was included in Philippine Daily Inquirer's "Top 10 Books of 2015" list.

In 2011, Arnold self-studied animation and his debut short film "Milkyboy" was screened in several festivals worldwide. It won awards at the 25th Gawad CCP Para Sa Alternatibong Pelikula, the 7th Animahenasyon Festival and the 30th Los Angeles Asian Pacific Film Festival. Another animated short, "Lakas ng Lahi" won the Grand Prize at the 8th Animahenasyon Festival.

Aside from his comics and film projects he has directed and animated music videos including one for the National Anthem "Lupang Hinirang" which is currently being used in events and Universities nationwide, and has illustrated for numerous publications.

He lives in Quezon City with his wife, graphic designer Cynthia Bauzon Arre and their cat Abby.

Please visit www.arnold-arre.com, instagram.com/arnoldarre, and youtube.com/arnoldarrefilms to see more of his work.

Benjamin Marasingan

Chairperson
Animation Program at DLS-CSB


Benjamin Marasigan Jr. was the former president of the Animation Council of the Philippines and has been teaching since 2001. Marasigan Jr. started in the Digital Art industry in 1992 as an animator. Since then, he did freelanced work for a number of famous cartoon series like "Lilo and Stich" and "The Emperor's New School". He also headed the production of an animated biopic based on the life of St. John Baptist de La Salle. Marasigan Jr. also attended numerous international events in countries like France and South Korea. This year, he participated in the Toronto Animation and Arts Festival and the Society for Animation Studies in Canada.

Bernie Nada

Co-founder
Electrolychee


Bru Sim-Nada is the lychee-half of Electrolychee, a Manila-based design and illustration studio she runs with her partner and husband.

Bru graduated from De La Salle University with an advertising management degree but thought it a better idea to pursue art instead. She spearheaded Electrolychee's first book: Biyaheng Langit: Jeepney Folk Art. She is a long-time member of Ang Ilustrador ng Kabataan (Ang InK).

Marcus Nada

Co-founder
Electrolychee


Marcushiro Nada is a multi-disiplinary artist who co-founded Electrolychee, a design & illustration studio.

He holds a Fine Arts degree in advertising from the University of Santo Tomas and has illustrated a number of children's books. He is likewise a 2001 Gawad CCP recipient for the collaborative 35mm animated short film "Movements". He is a member of Ilustrador ng Kabataan (Ang INK).

See more of his personal works at facebook.com/marcushironada and his design and illustration works at electrolycheestudio.com
in partnership with
Now on its seventh year, adobo Design Awards ties up with D&AD, a globally recognized
creative accolade to honor the brightest and best talents in contemporary creativity.


27 FEBRUARY 2016
Deadline for submission of entries

8 APRIL 2016
Grand Awards Night

          

Enter Now!

adobo DESIGN AWARDS

Originally launched in 2007, the adobo Design Awards aims to champion the best designs and recognize the talents behind the work. Now with over 20 categories, the competition is open to all creative enthusiasts, professionals, freelancers and students.

The competition has since grown to include international entries, raising the bar even higher to parallel global standards of creative excellence. Students and freelancers will get a chance to showcase their fresh ideas and be critiqued by established names from both advertising and design.

adobo magazine

Reaching an essential regular international audience of 80,000 across the marketing, advertising, art and business sectors, adobo magazine is the Philippines' premiere advertising, marketing, and brand communications publication. Leveraging unparalleled access and professional reportage, adobo provides in-depth coverage and commentary on up-to-the-minute trade news and emerging trends or extensive, exclusive profiles, interviews and showcases.

Now on its tenth successful year, adobo, through its various award-winning platforms, remains fully dedicated to its mission of promoting meaningful innovation that inspires, informs and educates the creative and communications communities.

PROFESSIONAL CATEGORY

Open to all design professionals, Philippine or foreign-based companies or individuals. Entry is eligible if the work is released between 1 March 2015 to 28 February 2016.

Press and Poster

Design for released posters for brand advertising or event promotions - Anything that is flat.

Corporate/Brand Identity

Graphic design/typography or a combination of both which represents a company, brand, product or event's trademark, with applications to different corporate collaterals.

Typography

The use of artistic elements in laying out or arranging typefaces to best achieve the desired visual effects to meaningfully convey a message.

Illustration

A drawing, painting or other images created for the purpose of visualizing a message.

Books and Publishing

Design for publishing in any genre, whether sold commercially or release for free.

Packaging

The complete form and structure of a product's package.

Outdoor/Ambient

Design rendered on any Out-of-Home (OOH) medium.

Environmental/Spatial

Installations and interior design of a 3-Dimensional space for the promotion of a brand or event.

Product Design

The innovative design of a tangible material or 3-Dimensional product that combines design and functionality.

Wearable Design

An extension of Product Design, this calls for the innovative design of any product that may be worn such as clothing/apparel and fashion accessories.

Production Design

The design is for the overall look of a film set to illustrate the visual style of the story.

Photography

Any real-life image captured or recorded by a camera.

Video

Any output using moving visual mages.

Digital/Interactive

Interactive interface, or motion designs used for digital problems.

OPEN CATEGORY

Open to professionals, freelancers, and students. Work will be classified under 2 divisions: Professional and Student.

Entries must be new work (or existing work that has been submitted but has never been published, aired, sold, or recognized in any previous awards show), and may be submitted in any format – illustration, typography, photography, 3D product, gadget or tool, wearable, video, mobile application, etc, as long as it responds to the brief.

Work may be submitted individually, or in a group of up to four members.


Designing for a Bold New World

Design has perhaps never been more relevant than it is today. More than ever, design is being used to create solutions to the world's problems as it continues to shift and evolve. Of course, evolution requires audacity, and in this category, that is exactly what we are looking for. We want design that is as bold as the world it is trying to change. Ideas that are not only different, but push the limits on creativity in order to achieve positive results. Think packaging made of unusual material, clothing that breaks stereotypes and time-worn opinions, furniture that is repurposed in an unexpected way, apps that transcend technology - basically, any new work that is rebellious, almost reckless, but still relevant to the world.

SPECIAL AWARDS

Special awards and prizes will be given to entries submitted in these formats. Entries must still conform to the above-stated brief to be eligible for the award.

Mobile App Design for Social Good

presented by   

This award recognizes entries in the mobile application format that present creative solutions to social issues or problems.

T-Shirt Design

presented by   

This award will look at the most creatively-executed t-shirt designs using locally-sourced materials which combine elements of fashion, graphic design, and craft into a locally-themed creation.

Video

presented by   

This award recognizes entries in the music video, audio video and animated video format (between 1-4 mins. long) that focuses on the art of storytelling. Material may be shot using any type of camera, using animation technology, and other post-editing tools.

Digital Short FIlm

presented by   

This award recognizes the most well-crafted digital short film entries (between 5-10 minutes long) that were shot using any iOS device.

Entries to this category may also be submitted to any Power Mac Center store.

PURPOSES

Providing a showcase or even playing field for students and freelancers, the competition gives fresh and established talents the opportunity to shine in the spotlight as their work gets assessed by respected authorities in global design.

Design for Purpose

Design of an individual, product, company, brand or event for purposes of advertising, promotion or endorsement.

Design for Good

Design of a company or individual's campaign to support a worthy cause that demonstrates commitment to integrate responsible practices into daily business operations that create social and environmental impact.

i.e. advocacy, corporate social responsibilities (CSR), public service.

JURY

Composed of renowned experts, each passionate in their own way about design, we are honored to have no less than the D&AD president heading the jury which is composed of local and regional experts.

Andy Sandoz

President
D&AD

Jowee Alviar

Co-founder
Team Manila

AJ Dimarucot

Graphic Designer

Dan Matutina

Designer and Illustrator
Plus 63 Design

Ric Gindap

Creative Director
Design For Tomorrow

Melvin Mangada

Chief Creative Head
TBWA\SMP

Patrick Cabral

Type Artist

Leigh Reyes

President and CCO
Lowe Philippines

Arnold Arre

Comic Artist & Illustrator
Tala Comic Publishing

Benjamin Marasigan

Chairperson
Animation Program at DLS-CSB

Bernie Nada

Co-founder
Electrolychee

Marcus Nada

Co-founder
Electrolychee

HOW TO ENTER



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